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Section 904 Category 5

When you need to get a message out that is timely, persuasive and effective, the DIS Media Buying team can help. They’ll develop your media plan, produce your ads, and place your message where it is most likely to reach your audience.

Using a combination of research and experience, Media Buying will identify the best ways to reach your target audience – whether it’s through outdoor or transit billboards, newspapers, magazines, radio, television or online. Your message is delivered with impact using advertisements created in-house. Messages are meticulously placed and tracked with an eye on timely, cost-efficient results.

Media Buying experts interview customers to identify the target audience and message. Planners study the media requirements thoroughly and use a combination of research, surveys and experience to design an effective strategy to reach target audiences with your message.

DIS Media Buying services are offered through Multimedia Productions, which can produce powerful still, audio or video advertisements. Because Media Buying and Multimedia Productions are all under one roof, your ads can be produced and placed quickly to make the most of market timing.

To obtain services from DIS, eligible organizations must enter into a Customer Service Agreement (CSA).

Sample Package Fees

Examples

Sample 1 Estimated range: $15,000 - $20,000 Media Plan Banner ads on multiple television websites across the state Sample 2 Estimated Cost: $50,000 - $70,000 Media Plan Statewide radio ads (:15 second commercials) I-5 Electronic Billboard promotion Sample 3 Estimated Cost: $60,000 - $80,000 Media Plan Television ads in two major markets on multiple stations Radio ads in two major markets on multiple stations Banner ads on television websites in two major markets Newspaper ads in two major markets Sample 4 Estimated Cost: $200,000 - $300,000 Media Plan Television ads in multiple markets on multiple stations Radio ads in multiple markets on multiple stations Outdoor ads (including bus ads and billboards) in multiple markets Print ads in multiple markets

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